Top 5 Ways to Monetize Your Email List rahman
A majority of B2B marketers say email is the most effective
channel in generating revenue. - B to B Magazine
I agree! It's easy to make money from your email list.
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Last week's issue began reviewing a 10 step plan on how to
make your email list into a profit machine.
If you missed the first five steps click here to read my
previous article - How to Make Money from Your Email List
Today we'll review making money from your email list even
if you don't yet have any of your own products / services
to sell.
Here are my top 5 ways (steps 6 - 10) on making money from
your email list beyond selling your own wares.
Step 6: Sell paid membership subscriptions.
A free email list segues easily into a paid content offering.
Create a paid option for your subscribers that offers more
content, more resources and further information.
Be sure to include a paid members only forum. Answer customer
questions and allow paid members to discuss issues with one
another.
Wordpress makes creating a paid members section to your web
site easy.
Step 7: Become an affiliate.
Affiliate marketing is big business on the Internet!
When you are an affiliate you sell other businesses'
products / services to your audience and the merchants
then pay you a commission for what you've sold.
Find products / services that you like and use. Then market
those items to your email subscribers.
Here's a list of popular affiliate marketplaces where you
can find merchants' products / services to promote: Step 8: Establish joint venture partners.
When you have an engaged email list of 500 subscribers
or more you can market that audience to other businesses.
Reach out to other small businesses that you know and
create partnerships. Offer to promote their business to
your list if they'll promote your business to their list.
You can also make arrangements to sell their products /
services to your audience. If you have no products or
just a few - with a joint venture you can easily double
your product offerings.
Think about who you know and start reaching out to them.
The right joint venture partner can becomes your business
partner. You do the emailing and they do the product
development and servicing.
Step 9: Sell advertising.
Yes, selling advertising is one of my favorite revenue
generators!
When you have a responsive email list, other people are
interested in sending their offers to your list. The
advertiser gives you their email message to send out to
your list and you send it out.
You can sell solo email ad messages or you can sell
advertising in your email newsletter (like the top
sponsor ad at the beginning of this newsletter).
I offer both types of adverting opportunities with
DEMC advertising.
List your newsletter in ezine directories like these
to help advertisers find you -
Directory of Ezines
Email Results
Also be sure to do a Google search for - ezine directory -
and post your newsletter in as many directories as you like.
Step 10: Gain expert status for personal advancement.
When you develop an email list and a following of
subscribers you become an expert on your subject matter.
As a result of being an expert, people will come to you
for advice. Your email list can result in you becoming
well known in your field.
Experts have money making opportunities made available
to them regularly. You'll be - - Asked to be a consultant
- Requested as a speaker
- Offered enticing job opportunities
- Given a book deal
Step 11: Warning - Don't Ever Sell Your Email List!
Developing an email list takes time and effort. Your
subscribers trust and rely on you. As a result of your
relationship you are able to make money from your list
using the strategies discussed above.
Whatever you do, don't break your subscribers' trust.
When people sign-up for your list, they want to hear
from you - not another person to whom you may have
sold your list.
Build your list, keep it to yourself and profit from it!
###
Abbie Drew
DEMC Editor
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