| Entrepreneur Makes Sleep Pay Posted: 03 Jun 2012 11:30 PM PDT 
BusinessWeek: The result is the SleepTracker, a watch-like monitor and alarm that users wear on their wrists to record their sleep patterns and awaken them at an optimal time within the window they have chosen. The alarm goes off when the lightest sleep stage is reached during that window, reducing early morning grogginess. The monitor also records sleep stages throughout the night, converting it into data that can be analyzed over time with tracking software. Loree, 39, has sold more than 250,000 units in 35 countries but still runs his $3 million Innovative Sleep Solutions as a one-person business from his Atlanta home.
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| Paypal Taking Payments Brick And Mortar Posted: 03 Jun 2012 10:30 PM PDT 
According to The Week, Paypal is preparing to bring their payment system into a store near you. How does the payment system work?
Instead of swiping a credit card at the cash register, customers can enter their mobile phone number and a pin to access their PayPal account. In some stores, customers can use a PayPal app on their smartphone to “check in” to the store and seamlessly charge their account, which analysts say is the model that PayPal will likely build on in the future. What’s in it for retailers?
Participating retailers — which include Abercrombie & Fitch, Barnes & Noble, Foot Locker, JC Penney, and Toys R Us — are pretty hot on the idea because PayPal will share data with them about their customers. “More data can be collected and used to better target shoppers, which, in turn, will encourage them to use PayPal more,” says Helen Leggatt at BizReport. Company officials say PayPal plans to expand its physical business rapidly in the next year or two.
Do you think it will be successful or flop? Photo by richiemontalbo 
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| Camp Nectar: Growing Package-Shaped Fruit Posted: 03 Jun 2012 10:00 PM PDT Springwise: The marketing company spent two years researching potential methods for creating a piece of fruit that mimicked the box shape of Camp's juice cartons and eventually developed a mold that could be fitted around a piece of fruit as it began to ripen on its tree. Over 1,000 lemons, guavas, passion fruit, papayas, apples and oranges were grown into the molds, which resulted in cuboid produce embossed with the Camp logo and even a straw on the back. These were then placed into the fruit sections of supermarkets among the more naturally-shaped versions to draw attention to the brand's use of fresh fruit in its drinks.
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