| Post Mother's Day Offers - Last Days! |
Be sure to be checking Rakuten LinkShare's Mother's Day offers, as new deals are still being posted daily by top brands!
Post Mother's Day offers today!
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Click here if you would be interested in access to a consolidated feed or API of daily deals from LinkShare that can be featured on your site.
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| Join Us at Rakuten LinkShare Symposium New York |
Register today for Rakuten LinkShare's Symposium New York! The event will be held at the Waldorf Astoria in New York City from June 25-26th, 2012. Don't miss your chance to see the Rakuten LinkShare network come to life at the biggest event of the year!
For those that are new to Affiliate Marketing, make sure to attend LinkShare University to kick start your success in the Rakuten LinkShare network.
Register or read more about Symposium New York on linkshare.com.
Find more information about LinkShare University on linkshare.com.
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| Rakuten LinkShare Q2 Network Intelligence |
| Below you will find network performance highlights from Q2 of last year to help you better prepare for this quarter. | |
Take note that these are the items that consumers will be searching for and make sure that these offers are easily accessible and front and center on your site. Also, grab promotions from top LinkShare Advertisers in our Mother's Day offers to give your shoppers the best deals for Moms.
The quarter's largest sales activity occurs the week leading up to Mother's day, so there is still time to position your site to maximize your sales this quarter.
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| Apparel and Accessories the Fastest Growing Ecommerce Category |
 | Retail ecommerce sales are expected to reach $224.2 billion this year, with Apparel and Accessories expected to claim the top spot as the fastest growing product category, eMarketer reports. The firm anticipates the product type will lead ecommerce sales growth until 2016, eventually accounting for over 20% of all US online retail ecommerce sales.
Due to the tactile nature of the products, Apparel and Accessories were once considered ill-suited for ecommerce retail, customers suggesting they preferred the immediacy of trying on a product in a traditional brick and mortar retail environment. Recent innovations in online product visualization and increasingly convenient return policies, however, account for the category's steady growth.
To best capitalize off this trend, you can search for new advertisers in these business verticals in the publisher dashboard by clicking on the Programs tab -> Categories and then selecting the Clothing & Accessories category. If you'd like, you can then filter results further from there.
| Read more about Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales at eMarketer.
| Get started with these great fashion Advertisers: Bonobos | Searle
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| New Dads Could be the Next Big Buyers Online | Once considered absent from the social media (and online shopping world), new dads have been catching up to moms. A study by Edelman and The Parenting Group in February 2012 found that new dads are using social media sites as much as new moms to keep up with friends. New dads are posting photos (56%) and updates (42%) about their family on a weekly and even daily basis now. 25% of new dads are even following their favorite brands on social media sites.
The shift is likely due to changing parenting roles in the home, where more dads are staying home with children and re-defining their roles at home. As a result, dads are likely taking over household activities like shopping. |  |
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With Mother's Day around the corner, make sure that your promotions and message are tailored to an appropriate audience: men! Outside of Mother's Day, you can leverage new dads' buying power by appealing to their sense of re-defined role and lifestyle choice, rather than letting brand determine purchase.
Read more about New Dads Are Big-Time Social Media Users at eMarketer.
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| Keeping Up With Digital by Leveraging New Metrics |
As digital marketing becomes more prevalent within a company's brand strategy, how to measure the success of those campaigns proves to be more of a challenge. Metrics such as click through rates and impressions seem a bit antiquated, especially considering that display ads receive less than 1% click through and 1/3 of ad impressions served aren't even in view of the user.
What today's marketers are seeking is a mix of metrics: one that includes digital measurements, but also looks deeper into engagement. New metrics, such as view through rate, which attempts to measure actual screen views or time spent within a video ad, are just some of the way marketers are trying to better evaluate their campaigns. Some are also turning to brand health surveys, especially those with multi-channel efforts.
Luckily the Rakuten LinkShare network is able to provide a robust data set to help you evaluate your programs success, but it's important to think about all of your channels and how they can directly and indirectly affect your sales and brand health.
Read the entire article Effective Digital Branding Measurement Requires a Mix of Metrics at eMarketer.
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| Reporting & Analytics Webinar |
In case you missed it, you can watch the Reporting & Analytics Webinar on your own time. We reviewed essential reporting tools in the LinkShare Dashboard that will help you run a successful Affiliate Marketing Program. While attending live webinars is the best way to interact with LinkShare experts and partners, you can watch many of our previous webinars on the LinkShare University website found on linkshare.com.
Publisher Webinar: Intro to Reporting & Analytics Webinar
LinkShare University Recorded Publisher Training Seminars
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Info ini bebas diteruskan bagi rekan-rekan lain yg memerlukannya sbb: yang mau bebas hutang, mau menabung profit lipat ganda, mau cover loss...
