 | | Intelligence - Building Partnerships - Network Resources | | | | |  | May 2012 Publisher
IN THIS ISSUE |
| | | | Making the most of Symposium New York and Q1 network growth! | | In this issue you'll find resources surround Symposium including a webinar that explain the benefits of attending as well as a quick overview of Pathable, our online networking platform. As usual, we have also selected great industry news and network insights to help you grow your program. | | | | | Post Father's Day and Graduation Offers | With Father's Day fast approaching, and graduation season around the corner, customers will be looking for great gifts to honor their dads and grads!
Be sure to be checking Rakuten LinkShare's Dads and Grads offers, as new deals are being posted daily by top brands!
Start posting and making commissions by clicking here.
| | | Symposium 101: Creating a Successful Symposium Experience | Still not sure if the Rakuten LinkShare Symposium in New York is right for you? Need more information? Watch our recent Webinar where we discuss the details of the event, introduce you to LinkShare University, provide the metrics on how successful Symposium attendance (and sponsorship) can be, offer tips for making new partnerships, and more. Enjoy, and we hope to see you there!
Watch the webinar here.
Register or read more about Symposium New York on linkshare.com.
| | | Start Symposium Networking Now With Pathable | Pathable is an online community that will give you an opportunity to start discussions with fellow Symposium New York attendees prior to the event and to pre-schedule meetings to take place during the event. There are tables in each Huddle Room available for you to schedule meetings at in 30 minutes increments on Tuesday, June 26 from 8am - 6pm.
All registered Symposium New York attendees will receive an invitation to join the Pathable community. You will click the link in the email to create your profile. To schedule a meeting navigate to the Attendee tab and find the person you would like to meet with. Hover over their name or click into their profile and select request a meeting. Add in the meeting title, toggle the time on the right hand side and under the location drop down field select the room and table. You can also view your scheduled meetings under the event schedule tab. All tables will be set for 4 people, download the Huddle Room map here: Map of Huddle Rooms.
For questions or to request an invitation to Pathable please contact events@linkshare.com.
Registered users can sign into Pathable here.
| | | Rakuten LinkShare Network Beats comScore's Q1 2012 Estimates | comScore recently released its Q1 2012 U.S. retail e-commerce sales estimates, reporting online spending of $44.3 billion for the quarter. This represents a 17% growth versus the same period last year - the highest growth rate in the channel since post recession periods.
According to comScore chairman Gian Fulgogi: "While the economic recovery continues to be painfully slow, the channel shift to e-commerce appears to be accelerating". This was seen in almost all product categories, which experienced double-digit growth rates.
Over the same period, sales volume in the LinkShare network outpaced total retail e-commerce, growing at 30% vs. the industry's 17%. This underscores the value of the affiliate channel in clients' online businesses and the continued strength of the LinkShare network in driving volume for the channel.
Rakuten LinkShare growth vs comScores Q1 2012 estimates |  |
| | | Canadian Ad Spending on the Rise | In a recent forecast released by eMarketer, Canadian ad spending is projected to reach CA$3.08 billion in 2012. This drastic swell represents an increase of 16.3% over 2011. Ad spending (including classifieds and directories, display, email, search, video - but not mobile) is projected to grow to CA$4.51 billion by 2016. The largest movement came from search and video, expected to grow at an annual pace of 11.2% and 34.3% respectively.
Rakuten LinkShare Canada network has been growing its presence in the last few months, and is home to prominent Canadian Advertisers and Publishers alike. If you have a Canadian presence or customers, consider getting your program active in the Rakuten LinkShare Canada network. |  |
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Read Canada Online Ad Spending to Hit $3 Billion in 2012 at eMarketer.
| | | Reaching a New Class of Consumers with Mobile Technology | Mobile continues to gain footing as a substantial e-commerce channel, eMarketer reports. The "smartphone class", a new demographic that seems to defy age, gender, and race, consists of users who do nearly everything from their smartphone-including shopping. The new technologies have rerouted the path of purchase, many users shopping during small snippets of mobile engagement.
The smartphone class is rapidly expanding, as well. eMarketer estimates that by the end of this year, 116 million Americans will use a smartphone at least once a month-up from 93.1 million in 2011. By the end of 2013, eMarketer predicts that over half of Americans will use smartphones. |  | By working towards the implementation of a mobile-friendly version of your website or blog, Publishers can better take advantage of Rakuten LinkShare's expanding affiliate network. As mobile continues to grow as a prominent e-commerce channel, Publishers that make it easy for consumers on the go to access new promotions from their smartphones will gain access to a burgeoning class of consumers.
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| | Read For Smartphone Users, Touch, Shopping and Gaming Matter Most at eMarketer.
Read The 'Smartphone Class': Always On, Always Consuming Content at eMarketer.
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