| Geofencing: Using Texting to Attract Customers Posted: 11 May 2012 10:18 AM PDT 
The Week: The smartphone has become the bane of the retail industry, as savvy customers use physical stores to comparison-shop before going online on their phones to buy the same goods at a cheaper price, a practice known as showrooming. But brick-and-mortar stores are now fighting fire with fire, using smartphones to entice customers into their stores and make an immediate purchase. With the help of a new technology called geofencing, stores are sending texts to nearby customers and engaging with them on a more personal level. Photo by Dmitriy Shironosov/ShutterStock. 
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| Today in Entrepreneurial History: May 11 Posted: 11 May 2012 09:09 AM PDT 
On this day in 1929, Jozef Murgaš died. He was a Slovak inventor, architect, botanist, painter, patriot, and Roman Catholic priest. Murgaš was nicknamed the Radio Priest. In 1905, Murgaš achieved radio transmission between Wilkes-Barre and Scranton, Pennsylvania, or a distance of 20 miles (30 km). The tone system is the use of two signals of different frequencies, i.e. Murgaš substituted the “dot” of the Morse code with a higher tone and the “dash” with a lower tone (this is the 1904 patent “The way of transmitted messages by wireless telegraphy”). Thomas Edison paid remarkable attention to Murgaš’s experiments and he is said to have informed G. Marconi of Murgaš’s success. Murgaš’s lab in Wilkes-Barre was visited by President Theodore Roosevelt in 1905. 
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| Bullet Time Photo Business Posted: 11 May 2012 07:19 AM PDT 
Have you ever wondered, what you would do, if you could stop the time and fly? Paulig Brazil — a Finnish coffee brand — built a never before seen set-up, called “Brazil Linko”, to stop the time and see, what people really would do. Brazil Linko uses 38 digital cameras to capture a stunt (jump, kick, summersault, whatever) and instantly create a video of it, utilizing bullet-time technique. The result: a unique video, on which time really appears to stand still. Thirteen years ago, when I first saw this effect in the movie The Matrix, I never imagined that coffee companies would be offering it in a big photo booth in shopping malls! I have no idea what’s required to do this, other some good insurance — did you see some of the “poses” people are making in the video? Someone is going to make a ton of money replicating this in malls around the world. Video below. 
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| Mom’s Shirt Business Raises Awareness For Multiple Sclerosis Posted: 11 May 2012 05:00 AM PDT 
MarketWatch: Eva & Estela Wear Ur Love is the entrepreneurial endeavor of Kristen Sitarski-Munoz of Williamstown, NJ. In 2010, Sitarski-Munoz and her husband Ryan faced the simultaneous struggle of job losses and Ryan’s diagnosis of multiple sclerosis. Determined to overcome both challenges with courage and determination, Sitarski-Munoz created Eva & Estela Wear Ur Love, which is named for the couple’s two young daughters. The organization designs and sells t-shirts with the messages of family, hope, and love. Five percent of the proceeds will go directly to the Multiple Sclerosis Society. “Through the strength of our family unit, we were able to confront the challenges of multiple sclerosis and financial hardships with courage and determination,” said Kristen Sitarski-Munoz, Founder & CEO of Eva & Estela Wear Ur Love. “The result is Eva & Estela Wear Ur Love, which serves as a reminder to all families to support each other, celebrate each other, and most importantly, Wear Ur Love.”
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