| | | 1 Simple Tip to Better Email Delivery | | |
1 Simple Tip to Better Email Delivery
"What is the maximum size of an attachment which can be
sent through your service?"
The above question is one I received from a SendFree
customer this week.
While the question seems simple on its face with an easy
answer - 2MB - the better answer would be...
Just Don't Do It!
There is a better solution which I will discuss in just a
minute. But first, sending file attachments in broadcast
emails is really a Bad Idea!
Emailing file attachments, at one point, was a cool way to
share photos, documents, games, and more. But today,
file attachments in email are avoided like the plague by
most users. Viruses are carried in email attachments.
Most people won't download and open your emailed file
attachment at all. Many mail servers delete file
attachments sent with emails or reject the email all together.
What's more is emailing file attachments in a broadcast
to a subscriber list requires extra server power, more
bandwidth and lots of storage space.
Think about it -
You send a 2MB file to 1000 emails and you're sending
2GB of data!
That email not only has to be sent out, it has to be received
at its destination server and then stored. Plus, in many cases,
the emails are then downloaded again into inboxes using
further resources and bandwidth.
With the sending of 2GB of data, maybe 100 will open your
email and 10 will actually open the attachment.
As a result of email attachments using excessive resources
and frequently being virus infested - ISPs don't like senders
who broadcast attachments via email.
ISPs will penalize you as a sender if you email a lot of
attachments. They will defer your email and delay its
delivery. If you continue to send attachments, ISPs will put
your email into spam folders and in some cases they'll just
black list you.
If you want to improve your email delivery, don't send
attachments!
Instead place the file you want to make available to your
subscribers on a web server. Only email the link to that file!
Those subscribers who want your ebook, whitepaper, photo,
game, document, etc. will then download the file from your
web site! File delivery is then simple and easy.
You avoid delivery problems with ISPs and you save resources.
If you don't have a web site, use a free resource to house
your file and share it with others. Check out these 2 free
file sharing options -
http://www.filedropper.com/
http://www.mediafire.com
Send the link, not the attachment! This one simple step will
improve your overall email delivery.
###
Abbie Drew
DEMC Editor
| |
DEMC
PMB 227, 24-G West Main St.
Clinton, CT 06413
(860) 669-4365
|
1 Simple Tip to Better Email Delivery
"What is the maximum size of an attachment which can be
sent through your service?"
The above question is one I received from a SendFree
customer this week.
While the question seems simple on its face with an easy
answer - 2MB - the better answer would be...
Just Don't Do It!
There is a better solution which I will discuss in just a
minute. But first, sending file attachments in broadcast
emails is really a Bad Idea!
Emailing file attachments, at one point, was a cool way to
share photos, documents, games, and more. But today,
file attachments in email are avoided like the plague by
most users. Viruses are carried in email attachments.
Most people won't download and open your emailed file
attachment at all. Many mail servers delete file
attachments sent with emails or reject the email all together.
What's more is emailing file attachments in a broadcast
to a subscriber list requires extra server power, more
bandwidth and lots of storage space.
Think about it -
You send a 2MB file to 1000 emails and you're sending
2GB of data!
That email not only has to be sent out, it has to be received
at its destination server and then stored. Plus, in many cases,
the emails are then downloaded again into inboxes using
further resources and bandwidth.
With the sending of 2GB of data, maybe 100 will open your
email and 10 will actually open the attachment.
As a result of email attachments using excessive resources
and frequently being virus infested - ISPs don't like senders
who broadcast attachments via email.
ISPs will penalize you as a sender if you email a lot of
attachments. They will defer your email and delay its
delivery. If you continue to send attachments, ISPs will put
your email into spam folders and in some cases they'll just
black list you.
If you want to improve your email delivery, don't send
attachments!
Instead place the file you want to make available to your
subscribers on a web server. Only email the link to that file!
Those subscribers who want your ebook, whitepaper, photo,
game, document, etc. will then download the file from your
web site! File delivery is then simple and easy.
You avoid delivery problems with ISPs and you save resources.
If you don't have a web site, use a free resource to house
your file and share it with others. Check out these 2 free
file sharing options -
http://www.filedropper.com/
http://www.mediafire.com
Send the link, not the attachment! This one simple step will
improve your overall email delivery.
###
Abbie Drew
DEMC Editor
| |
DEMC
PMB 227, 24-G West Main St.
Clinton, CT 06413
(860) 669-4365
|
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