Let's Get Visual, Visual! rahman
First, let me give a quick thanks to Olivia Newton John for her
1981 song "Physical" that inspired today's subject line.
Just as music back in the early 1980's underwent a dramatic
change with the development of MTV, the Internet is now
undergoing a metamorphosis with visual content.
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According to recent data from Google and comScore, we're
watching four times as many videos each month as we are
doing web searches. Each month comScore found Americans
conduct about 12.5 billion Google searches. YouTube data
shows Americans watch about 40 billion videos per month.
Clearly online users prefer more visual content!
What's more studies are showing that visual content works
to drive sales. It's time to start thinking about putting
visual content into your emails!
Consider these 6 advantages of adding visual content.
1) People have short attention spans.
A picture, graph, drawing or short video that can grab
attention and explain your point quickly will get more
viewings than a long text sales message.
2) Visual content is easy.
Looking at a picture or watching a video is easier
than reading. What's more there is a reason for the
expression - "A Picture is Worth a Thousand Words".
Pictures can explain concepts and situation at a glance
where as a text explanation could take pages.
3) We are overloaded with information.
Every where we turn we are bombarded with new information
coming from emails, web sites, smartphones, videos, etc.
Stats from YouTube show that 60 hours of video are uploaded
every minute!
An infographic from Mashable shows that the world's
information is doubling every two years.
http://mashable.com/2011/06/28/data-infographic/
A catching visual image can stand out and actually get
your prospect's attention when written messages fail.
4) Visual content is more engaging.
Simply Measured reports that Facebook's change to timelines
for brands has increased engagement by 46% percent per post.
Visual content (photos and videos) have seen a 65% increase
in engagement.
5) People love to share visual content.
I don't know about your friends and family - but mine
regularly share pictures, images, cartoons and funny
videos with me. My Facebook and email are loaded with
their visual content sharing.
Pinterest the social media site that focuses only on
sharing visual content has exploded. Experian reported
Pinterest is now the third most popular social network
on the web, behind Facebook and Twitter.
6) Visual content drives sales.
Survey's show that 21% of Pinterest users have purchased
an item after seeing it on Pinterest.
Shareaholic reports that Pinterest generates more referral
traffic than Google+, YouTube and LinkedIn combined.
It's clear visual content is extremely popular and powerful!
So what type of visual content can you add to your emails?
Let's review 5 visual content ideas along with an interesting
example of each.
1) Photographs
A good photograph can go viral with the right headline.
Start taking your camera where ever you go and snap pictures!
Or use Creative Commons to find interesting images to share.
Here's an example of a photo that's gone viral:
Ridiculously Photogenic Guy
2) Video
Videos are hugely popular and easy to share thanks to YouTube.
Again, take your smartphone with you and start recording
what you see. Or create a how to video with screen shots.
If you don't have time to make a video, link to others'
YouTube videos on your topic.
Example Video:
Kevin Allocca: Why videos go viral
3) Create an InfoGraphic
People love infographics. They provide good information
and they're easy to understand.
If you're not a visual artist consider hiring a freelancer
to help you create an infographic on your topic. Or find
an infographic you like and share it with your readers.
Example InfoGraphic:
The Best and Worst Times to Send Emails
4) Share data in a graph.
Most spread sheet software can easily create an informative
graph. Plug in the data you have, label it clearly and presto
you've got visual content!
Example Graph:
Emarketer uses graphs to share data in all their content.
Done Right, Mobile Email Ads Pique Interest"
5) Screen shots.
Anyone can take a picture of his/her computer screen!
You can download a screen capture extension like FIreshot
(available for both Firefox and Chrome) or Google Screen
Capture (available in Chrome).
Screen shots are a terrific way to quickly explain a "how to"
point you are making or to show an example of your product /
service.
Example Screen Shot:
Screen Shot of Email Delivery Webinar in Spam Folder"
6) Infodoodle / Drawing
The Infodoodle is a new take on Infographics.
If you don't have the computer artistry to create an Infographic
consider drawing one! Share your drawings and doodles with
your audience for a change of pace.
Example:
Seven Content Marketing Tips From TopsChefs
Now is a great time to start getting visual with your emails.
Visual content will get people sharing your emails and improve
your email results.
Have Fun!
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Abbie Drew
DEMC Editor
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Info ini bebas diteruskan bagi rekan-rekan lain yg memerlukannya sbb: yang mau bebas hutang, mau menabung profit lipat ganda, mau cover loss...
