Got Email Delivery Blues? rahman
Here's a story and solutions that will make you smile!
Just this past Monday I checked my email and had a good
laugh. A major email marketing software service provider
had sent me an invitation. The invite was to a free webinar
on Email Delivery.
Take a look at this screen shot:
Ironic isn't it!
Note how the message was delivered to my spam folder.
In fact it was the only message in the spam box at the time.
So tell me - should I attend their seminar on email delivery?
They can't even get their email (which I signed up for) into
my inbox!
Return Path has reported email delivery rates to the inbox
for email marketers has decreased to 76.5% globally!
When your email gets sorted as junk your response suffers.
In many cases your emails are never seen or as in the case
of the Webinar email - it looks really bad.
The good news is you can take pro-active steps to get your
email into your subscriber's inboxes.
Check out these articles from past DEMC issues for
actionable steps you can take to improve your email
delivery.
Get into the Inbox!
Communication from Spaceship Earth
Stop the Email Delivery Decline
###
Abbie Drew
DEMC Editor
| 
