Good Looks Are Important rahman
Yes, we do judge books by their cover. A new study on
mobile email readership reveals that we judge emails by
their good looks as well.
Every month, more and more users are reading email on
mobile devices. Over 20% of all emails are read first
on mobile devices. Many users scan their emails on a
mobile device and delete out the clutter. Only the top
emails are saved for later viewing on a desktop.
A recent BlueHornet study found 70% of mobile users said
they delete emails that display improperly. If your email
format doesn't look good on mobile devices it's likely
your emails are going to the trash.
What's even worse is the finding that 75% of those in
the study said that badly formatted mobile emails give
them a bad impression of your business.
Mobile email readers expect your message to look good.
When you look good, the up side is that over 50% of
mobile email readers say they're likely to purchases
as a result of the emails you send.
The time has come to give your email a facial and make
sure they're beautiful for the mobile evolution.
To give you a hand on how to prepare your email for
mobile be sure to check out the past DEMC article:
10 Point Mobile Email Check List
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Abbie Drew
DEMC Editor
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