8 Secrets to Local Email Marketing rahman
Just yesterday I received a call from an entrepreneur in
Richmond, VA. He wanted to purchase an email campaign that
would send his web site only to people local to his area.
Can you help me he asked?
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"Not exactly", I replied.
I further went on to explain that email marketing is not
direct marketing. A small business can not simply buy a
list of email addresses for his local area and do a blanket
emailing. The results of such an emailing tactic would
quickly get you labeled as a spammer and your web site
shut down.
So what marketing can a local business do?
Local businesses can promote their sites online using local
online marketing tactics. Today, we'll review some of the
most effective local marketing tactics.
The secret, however, to maximize your local marketing
efforts is to build your own email list of individuals in
your area.
Marketing your web site locally, without collecting the
email addresses of interested prospects, ends up being a
waste of your time and money. Rarely do individuals
purchase a service upon an initial visit to your site. When
you collect prospects' emails you can then follow-up and
convert them into customers.
Emailing your own in house list is highly effective at
generating sales.
Before you begin pushing your site to a local audience
you'll need to have on your site an email sign up form.
Your web site's email sign-up form should include the
following: - Headline clearly stating a benefit of signing up
for your list. - A testimonial of a subscriber or customer.
- Offer of a valuable free gift (coupon, ebook, whitepaper,
or educational guide). Once a person has signed up for your emails, you should
then send an immediate welcome email to the individual.
Be sure your welcome email includes a thank you and
delivers the promised gift.
But wait, an automated welcome email alone is not enough!
Consider having an email automated message series
(autoresponder) follow-up over the next month with the
prospect. Your autoresponder follow-up series should
include the following types of messages. - Answers to frequently asked questions.
- Reviews of your products and services.
- Request to follow you on your social network(s).
- Sharing of your blog or any other content you've
created that's online. - Call to take action and purchase.
Only once your email sign-up form is in place on your site
with an autoresponder message series ready to go should
you now start to promote your web site.
Here are 8 online marketing tactics businesses can use
to generate leads local to their geographic location.
1) Local Search Engine Traffic
According to Pew Research Center, more people use the
Internet than any other source - including newspapers, TV,
or word-of-mouth - for local information.
Google says that 20% of the 11.7 billion US searches in
January 2012 were for local information.
Yes, you should optimize your site for local searches. You
also should take the time to get a free ad on Google, using
Google Local.
See this great article from HubSpot - Free Advertising on Google
2) Get listed in online directories
Input your business into Yahoo Local, Yellow Pages
(YP.com), Citysearch and Yelp. You can include full
contact information, a link to your web site as well as a
description of what you offer.
3) Place ads in Craigslist
It's free and yes, it does work. I speak from personal
experience. I've used Craigslist regularly to find local
businesses.
4) Advertise with Local Online Publishers
A great source of information for the town I live in comes
from the local online publisher - Patch.com . Promoting on
a publishing network like WickedLocal.com or Patch.com
gets your offer in front of a very targeted local audience.
These publications also let you contribute content for free!
5) Create Content.
Publish your own interesting blog and syndicate your
content to other local publishers. Write for the local
newspaper as a contributor. Get your content on as many
local online publisher's sites as possible.
6) Become Social
Create a social media presence. Encourage past customers,
visitors to your web site and anyone you meet to follow
you. Share your blog content on your social network.
7) Find a Partner
Team up with other relevant businesses.
Consider promoting other relevant businesses on your web
site. Ask for a link back to your web site in exchange. You
could create a joint promotion with another business and
run an online advertising campaign together. Don't forget
your email list. Why not send a promotion to each other's
email lists?
8) Get Reviewed
According to Brightlocal, 71% of US consumers have
consulted online customer reviews of local businesses.
Ask customers to complete a survey review of your
business or write a comment. Either email them with a
link to leave some feedback online or hand your patrons a
sheet of paper. Post those reviews of your service on your
web site.
Also, encourage customers to review you on Yahoo Local,
Yellow Pages (YP.com), Citysearch and Yelp.
Studies have shown that half of all local business searchers
end up making a purchases, so make sure your small business
reaches these buyers. Use the ideas above to create your
local marketing strategy and build your local email list!
Of course if you can think of anything to add to this list of
local online marketing tactics, I would love to hear suggestions.
Please reply back with your comments!
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Abbie Drew
DEMC Editor
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Info ini bebas diteruskan bagi rekan-rekan lain yg memerlukannya sbb: yang mau bebas hutang, mau menabung profit lipat ganda, mau cover loss...
