Our alert for Wednesday, AURI, came out with news this morning.
AURI is already trading above average volume in the first 15
minutes of the day as we write this.
It seems that this news is getting the attention of investors.
Here it is for those that missed it.
Good Trading,
OTCStockExchange
Auri, Inc. Signs Licensing Agreement With LiquiCell® Technologies
http://finance.yahoo.com/news/Auri-Inc-Signs-Licensing-prnews-3852820751.html?x=0&.v=1
Press Release Source: Auri, Inc. On Wednesday April 27, 2011, 8:30
am EDT
LAGUNA BEACH, Calif., April 27, 2011 /PRNewswire/ -- Auri, Inc.
(OTCBB:AURI.ob - News) announced today that the Company has signed
a licensing agreement with LiquiCell® to integrate their innovative
technology into most of the designs in the Auri Fall 2011 women's
fashion footwear collections. LiquiCell® is developing custom
configurations of their technology specifically for Auri fashion
footwear designs.
LiquiCell is an advanced technology that protects skin tissues from
being stretched and torn. By equalizing perpendicular pressure at
specific points of contact (thus reducing pressure), soft tissue
compression is greatly reduced, significantly reducing skin
friction and soft tissue shear stress. Medical and scientific
evidence proves that while gels, foams and air do provide some
relief of discomfort through perpendicular pressure reduction, they
do not protect against the harmful effects of friction and shear
stress, two of the most influential factors related to foot
discomfort. Designed as an ultra-thin cell, which innovatively
combines a low viscosity fluid and strategically placed seal points
that control the flow of this fluid, LiquiCell literally allows the
feet to float with the shoe at critical points of contact or stress
points. What this means is greater daylong comfort due to fewer
hot spots, less foot friction and fatigue. LiquiCell is clinically
tested comfort for your feet.
"We seek to partner with leading and innovative companies and
brands in the various markets we work in. It is for this reason
that we were immediately drawn to Auri Footwear. We've understood
that the consumer (and women in particular) seeks design first and
foremost in making their footwear purchasing decision, but why not
offer them comfort as well. LiquiCell is uniquely designed to
offer such, and Auri Footwear has been at the forefront in making
this a reality for the consumer. We are excited to be a part of
their product offering," stated Mike Arbeiter, LiquiCell.
"This is a very exciting agreement for us," stated Ori Rosenbaum,
CEO of Auri. "This technology goes hand in hand with Auri's brand
mantra of high fashion being fused seamlessly with high technology.
This is another advanced technology integrated in our overall
product offering making high heels far more enjoyable to wear,
especially for longer periods of time."
About Auri
Auri designs and markets fashion footwear for men and women, fusing
performance engineering, innovative designs and advanced technical
materials. Crafted with Italian leathers and hand-burnished
finishes, the products incorporate a seamless fusion of next level
technologies including active suspension systems, compression
control and anti-fatigue, removable foot beds, Outlast® temperature
regulating linings, LiquiCell® ultra-thin liquid-filled interface
technology, and encapsulated gel technologies. For more
information, please visit www.aurifootwear.com.
Statements in this press release which are not purely historical,
including statements regarding Auri, Inc., intentions, hopes,
beliefs, expectations, representations, projections, plans or
predictions of the future are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
The forward-looking statements involve risks and uncertainties
including, but not limited to, the risks and uncertainties
associated with the adoption and retail acceptance of the Auri
brand, ability to open additional door, the company's ability to
raise future capital for growth, ability to expand into other
product offerings, ability to consummate a strategic partnering
arrangement or license deal and ability to meet the initial listing
standards of a national stock exchange. It is important to note
that the company's actual results could differ materially from
those in any such forward-looking statements. Factors that could
cause actual results to differ materially include, but are not
limited to, risks and uncertainties associated with the effect of
changing economic conditions, trends in the products markets,
variations in the company's cash flow, market acceptance risks and
seasonality. The company cautions investors not to place undue
reliance on the forward-looking statements contained in this press
release. Auri disclaims any obligation, and does not undertake to
update or revise any forward-looking statements in this press
release.
Media Contact:
SnL Communications
Marla White
MWhite@snlc.net
(310) 996-0239
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